Friday, April 15, 2011

How to spell "Free"

Bogo_icebergs
fre.e
freeeeeee
fre (e)
Why do I see so many different spelling of this word in my inbox?
Maybe because spam checkers weed out the correct spelling.  I get that.
I think, though, that since it is so over used, and we could easily use
words such as "no cost" "for nothing" "you don't pay a dime"  etc -
that the gimmicky spellings are a more powerful call to action than the
real one.
like spelling with the hiccups
You notice when someone has the hiccups, right?
Maybe you try harder to listen to them?

2 comments:

Mitzi said...

Could it be something as simple as location? Maybe in certain parts of the world, free is spelled "fre.e" and so forth? Of course it could be a really good marketing plan, as you said....a way to get attention.

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